MY dual brief was to launch Ninemsn's entertainment brand The Fix and transition Ninemsn's existing video offering into an on-demand TV service.
Since its launch in October 2007, The Fix has become Australia’s premier entertainment site.
Its unique content proposition and editorial tone has attracted 5.8 million monthly readers, 60 million monthly page views and revenue of $6 million-a-year.
My other responsibility was for Ninemsn's rapidly-growing video service, with two million users and 10.7 million streams rising 70 per cent annually.
A key aspect of the position was to begin the conceptual work to convert the existing platform into an IPTV model comprising:
14 genres (news, entertainment, sport, lifestyle, travel, comedy etc),
31 content providers (National Nine News, Lonely Planet, MTV etc), and
50 shows (South Park, The Hills, Underbelly, Farmer Wants A Wife etc).
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